Importance of Analytics

Using the tools and crunching the numbers for analysis is valuable. But understanding where your next customers come from, how to keep existing customers and predicting the future is invaluable. This session will focus on analytics for strategic vision and smart decision making. It’s not enough to be analytical anymore. Rise above data puking and become a great storyteller because the numbers won’t do it on their own. The ability to combine the right data with the right analysis and the clearest direction will set you apart. Obvious? Then why are so many marketers and companies getting it wrong?
Analytics

• How can you influence executive decision making through analytics?
• What is a valid outcome and how do you get there?
• How can you tell the difference between lies and statistics?
• What are some effective data visualization techniques?
• How can you tackle a culture of over analysis and data gorging?
• What is the difference between data perspective, relevance and importance?