Keyword Research for your Website or Products

Use Google’s Keyword Planner to determine the search volume of keywords and to get keyword ideas.  When we say search “volume,” we’re talking about the rough number of monthly searches for a specific keyword.

Be creative with your search words and remember your product can be called different names in different regions of the USA and the world. 

Regardless of which keyword tool you decide to use (there are dozens), it’s more important that you explore it fully and continue to learn the fundamentals.

Map keywords to content types. Each page on your site—product pages, categories, blog posts, your homepage—can rank for different keywords. Keyword research can actually inform what pages you should create in the first place. For example, some of your pages can target searches for information (e.g. “what is aromatherapy”), while others can target keywords with a lower search volume but that indicate an intent to buy (e.g. “buy aromatherapy bottles”).